01:12 – How getting pregnant opened a whole career
03:37 – Making the transition to business owner 06:03 – Working the pregnancy and postpartum niche 09:34 – Platforms and tech stacks 12:18 – "I don't want to pay for another 10 different systems..." 14:36 – Ease of use and peace of mind 18:26 – The BodyFabulous customer experience 20:40 – An Aussie marketer's point of view 22:48 – The super tool advantage 27:37 – What to do when the studio isn't an option 29:19 – Engagement as key marketing activity
A few Quotes from the episode:
"You can have any number of certifications, but running your own business is different"
"Success is not just about having a YouTube channel or this many Instagram followers. You need to send the right message."
"Choose a platform and commit to it, unless it's really causing a problem."
"There's always been a really good answer from KLEQ's end, which has made everything so much easier."
"Celebrities don't look nearly as polished when they're just using their iPhone."